Marketing Strategies for entrepreneurs looking to take advantage of the web
Web Marketing Agency About Webtech Design Co.
“You can raise the bar or you can wait for others to raise it, but it’s getting raised regardless.”SETH GODIN, Revered marketing expert, entrepreneur, author and speaker
Joey Gault @iamjoeygault
This is the guy you'll be dealing with
For over 10 years I've been working in marketing trying to solve the same riddle as you: "How do I get the best return on my marketing dollar". I bought a retail print and shipping company when I was 24 and, just like you, I worked long hours and grinded away at what sometimes seemed like a futile effort. I grew increaslingly annoyed that no one could answer that question for me.
- Lover of marketing
- Social Media aficionado
- Tech geek
- Aspiring foodie
- Avid blood donor
People like us...
- ... his talent is in being able to translate your message to your customer - in whatever form you need. The message is his gift - the medium doesn't matter. Eric Bergeron - Freelance Web Consultant
- Joey has been instrumental in taking my business to the next level along with being in touch with his community and knowing what clients want. Eric McDonell - Customer
- Joey's expertise in social media has helped me develop my strategy for the use of Twitter and LinkedIn as effective business tools. His creativity and innovation helped our firm completely redevelop and redesign our firm's website. It has been a huge success and is now a valuable marketing tool that our firm can benefit from. Paul Desnoyers, CPA, CGA - Customer
It isn't just about building websites...
Here are the four areas we work in and some of the marketing tools we use:
You can have the greatest sales pitch in the world, but it's virtually useless if no one hears it. Your prospects are using tools like Google Search and Social Media to find solutions to their problems - problems that you can solve with your products and services. But you won't even be considered when they evaluate their options if they can't find you on the web. Your awareness in the marketplace is a crucial element if you want a chance at closing the sale.
How easy is it to find you?
Tools that help you be more visible:
- Search and SEO
- Social Media
- Forums & Reviews
The marketing dance required to turn a prospect into a lead (or customer) is challenging, to say the least. The good news is that there are specific elements that are a part of every sale and you can focus on these specific elements in your marketing to increase your conversion rates. By building trust, establishing expertise and educating your audience, you can turn awareness into engagement and lead that marketing conversation closer and closer towards a sale.
How well do you convert prospects?
Tools to help convert prospects into leads:
- Website Design
- Content Building
- Email Marketing
- Lead Generation Forms
It's practically a law of nature - the more you do things, the better you get at doing them. Marketing is no different. To be as effecient and effective as possible, you need to track and measure your marketing efforts so you can optimize them and conintunously improve them over time. Getting better as quick as possible is the best way to improve your marketing ROI and decrease the money spent learning the hard way.
Are you tracking and measuring your marketing?
Tools to help you analyze:
- Google Analytics
- Social Analytics
- Online Brand Assessment
- Reviews & Reports
Technology in business is stressful, even for geeks. So why are you taking on all that stress to manage your online marketing when you should let the pros handle it. Your time spent managing and stressing over the platforms, accounts, settings, code, servers and integrations would be better spent growing your business instead of fussing with the details.
Do you stress about the technical stuff?
Tools we use to manage your marketing:
- Web Hosting
- Sever Management
- Domain Registrar
- Email Services
- Technical Support
Online Brand Assessment
Your Assessment gives you that knowledge and makes it very clear what you need to pay attention to and where you need to spend your money. Simply put, The Online Brand Assessement is a critical review of your online marketing efforts. We go through an expert analysis of your ability to Get Found, how well you Convert prospects into leads and how you measure your marketing tools
What you get for $199:
- Detailed Brand Report
- Overall Brand Score
- Guidelines for Improvement
- 100% Money-back Guarantee
- Understand your web marketing landscape
- Find your weaknesses
- Discover your strengths
- Know where to spend your money
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