Marketing Strategies for entrepreneurs looking to take advantage of the web
The web is a confusing place for entrepreneurs these days and deciding which marketing tools to spend your money on can be stressfull. We provide a clear view of what your online brand looks like, what needs your attention and where you should spend your marketing dollars.
Web Marketing Agency About Webtech Design Co.
For the past 15+ years, we were a web development company helping small businesses get online and maintain a web presence. But as the web evolved, it became very clear that just having a website wasn't enough to drive traffic to your door or make your phone ring. So, to truely help our customers get a better ROI out of the web, we shifted gears and attacked the problem with a broader approach.
Today we help entrepreneurs use the web to better market their business by applying an inbound marketing methodology to increase lead generation, optimize conversions and manage the web tools needed to get the job done. The marketing game has changed and it's time that we start using the tools that can gain attention, produce value and deliver the goods.
“You can raise the bar or you can wait for others to raise it, but it’s getting raised regardless.”
SETH GODIN, Revered marketing expert, entrepreneur, author and speaker
This is the guy you'll be dealing with
For over 10 years I've been working in marketing trying to solve the same riddle as you: "How do I get the best return on my marketing dollar". I bought a retail print and shipping company when I was 24 and, just like you, I worked long hours and grinded away at what sometimes seemed like a futile effort. I grew increaslingly annoyed that no one could answer that question for me.
Now I help entrepreneurs take full advantage of the web and use it's power to market their business so they don't have continue throwing money at outdated marketing tactics. I'd never claim that I was the best or that my strategies are the most effective, but I can show you sustainable growth and clear results in your marketing.
- Lover of marketing
- Social Media aficionado
- Entrepreneur
- Speaker
- Tech geek
- Aspiring foodie
- Avid blood donor
People like us...
It isn't just about building websites...
In today's online world a website is just a piece of the puzzle and it takes a combination of tools to succeed at the web game. We help our customers continously optimize their web presence by giving them a clear view of what's going on today and what they should work on for a better tomorrow.
Here are the four areas we work in and some of the marketing tools we use:
Get Found
How easy is it to find you?
You can have the greatest sales pitch in the world, but it's virtually useless if no one hears it. Your prospects are using tools like Google Search and Social Media to find solutions to their problems - problems that you can solve with your products and services. But you won't even be considered when they evaluate their options if they can't find you on the web. Your awareness in the marketplace is a crucial element if you want a chance at closing the sale.
Tools that help you be more visible:
- Search and SEO
- Blogging
- Social Media
- Forums & Reviews
Convert
How well do you convert prospects?
The marketing dance required to turn a prospect into a lead (or customer) is challenging, to say the least. The good news is that there are specific elements that are a part of every sale and you can focus on these specific elements in your marketing to increase your conversion rates. By building trust, establishing expertise and educating your audience, you can turn awareness into engagement and lead that marketing conversation closer and closer towards a sale.
Tools to help convert prospects into leads:
- Website Design
- Content Building
- Email Marketing
- Call-to-Actions
- Lead Generation Forms
Analyze
Are you tracking and measuring your marketing?
It's practically a law of nature - the more you do things, the better you get at doing them. Marketing is no different. To be as effecient and effective as possible, you need to track and measure your marketing efforts so you can optimize them and conintunously improve them over time. Getting better as quick as possible is the best way to improve your marketing ROI and decrease the money spent learning the hard way.
Tools to help you analyze:
- Google Analytics
- Social Analytics
- Online Brand Assessment
- Reviews & Reports
- Consulting
Manage
Do you stress about the technical stuff?
Technology in business is stressful, even for geeks. So why are you taking on all that stress to manage your online marketing when you should let the pros handle it. Your time spent managing and stressing over the platforms, accounts, settings, code, servers and integrations would be better spent growing your business instead of fussing with the details.
Tools we use to manage your marketing:
- Web Hosting
- Sever Management
- Domain Registrar
- Email Services
- Technical Support
Online Brand Assessment
Most of us know that we can get better at marketing our businesses on the web. The hard part is figuring out what to spend money on and what whill have the best return.
Your Assessment gives you that knowledge and makes it very clear what you need to pay attention to and where you need to spend your money. Simply put, The Online Brand Assessement is a critical review of your online marketing efforts. We go through an expert analysis of your ability to Get Found, how well you Convert prospects into leads and how you measure your marketing tools
What you get for $199:
- Detailed Brand Report
- Overall Brand Score
- Guidelines for Improvement
- 100% Money-back Guarantee
- Understand your web marketing landscape
- Find your weaknesses
- Discover your strengths
- Know where to spend your money
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